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President, Public Relations & Social Media
Brittany brings more than 13 years of experience managing the public relations and social media efforts for beloved tourism destinations, hotels/resorts, government entities and countless lifestyle-focused brands.
Brittany’s creative approach to achieving strategic publicity has resulted in distinguished professional successes, including heightened brand awareness and increased business for her clients. An avid storyteller, devout team player and leader, Brittany pursues opportunities that will allow her clients to showcase passion, creativity and strategic placements. With strength in identifying multi-platform strategies and providing pivotal digital solutions, she leads the integrated PR and social media-driven initiatives for a diverse roster of clients.
Brittany’s performance within the industry has allowed her to work with popular tourist destinations such as the Caribbean Island of Aruba and Visit Park City, Utah, as well as major hotel collections such as Hard Rock Hotels All-Inclusive Hotels and Omni Hotels & Resorts. In addition, she’s brought her invaluable knowledge to consumer brands such as Spanx, Party City, Cooper Tires, Tastykake, Pilot Pens, Rubbermaid, Coke and DIFF Eyewear.
Prior to her current role as President with a national firm, Brittany held the role of Managing Director of Public Relations at a Florida-based firm, where she led the global public relations efforts for a number of destinations and government entities, including execution of strategic plans, integration of all agency partners across paid, earned, owned and social channels, as well as executive visibility, perception management and crisis communications support.
Brittany is a graduate of Florida State University in Tallahassee, where she started her public relations career at one of the country’s premier travel and tourism firms. As a Florida native, living in the Tampa Bay Area, Brittany loves getting on the water, taking out the boat and fishing. Just ask her how she landed a pompano without a pole or net, it’s an interesting story.
Experience Sampling
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Aruba Tourism Authority (Caribbean Island of Aruba)
Greater Fort Lauderdale Convention & Visitors Bureau (Broward County, Fla.)
Bradenton Area Convention & Visitors Bureau (Manatee County, Fla.)
Punta Gorda/Englewood Beach Visitors & Convention Bureau (Charlotte County, Fla.)
Florida's Sports Coast (Pasco County, Fla.)
Visit Park City (Utah)
Hard Rock All-Inclusive Hotels
Hyatt Ziva & Zilara Resorts
Eden Roc Miami Beach
Omni Hotels & Resorts
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Party City
Tastykake
Domino Sugar
Alex & Ani
Nikon
FabFitFun
Spanx
Pilot Pens
Cooper Tires
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Fort Lauderdale-Hollywood International Airport
Daytona Beach International Airport
City of West Palm Beach
Volusia County (Daytona Beach, Ormond Beach, New Smyrna Beach)
Ocean Center, Daytona Beach
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Franklin Street Financial
Capabilities
Corporate Communications
Media Relations
Reputation Management
Crisis Communications
Strategic Planning
Press Events
Integrated Marketing
Internal Communications
Public Relations
Promotional Partnerships
Content Curation
Business Development
Influencer Management
Social Media Strategy
Influencer Marketing
Brand Collaborations
Creative Writing
Agency Management
Thought Leadership
Executive Consulting
New Business Acquisition
Professional History
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Lou Hammond Group
President, PR & Social Media || May 2021-Present
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Aqua Marketing & Communications
Managing Director, PR & Social Media || April 2019-May 2021
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The Zimmerman Agency
Account Supervisor, PR || August 2012-April 2019
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The Clear Agency
Executive Marketing Coordinator || April 2011-July 2012
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Franklin Street Financial
Marketing Coordinator || August 2010-April 2011
Career Highlights
Created an experiential athlete + celebrity awards suite at the ESPYS, leveraging organic social + VIP engagement to enhance the island of Aruba’s luxury and adventure brand positioning.
Supervised ABC producers & staff throughout filming of The Bachelorette in Dominican Republic for Casa de Campo Resort.
Partnered with Spanx for an earned digital promotion to highlight UNICO 20°87° Riviera Maya across a new product campaign for the ultimate Mexican escape.
Hosted celebrity suite in Park City, Utah, for Sundance Film Festival, creating an all star vacation narrative in alignment with Aruba’s tourism public relations and social media efforts.
Executed 30+ international press tours to the Caribbean Island of Aruba showcasing key destination offerings, on-island partners and top hospitality amenities.
Executed a joint promotion with international watch brand, Daniel Wellington, to host social influencers to generate awareness for new all-inclusive resort, UNICO 20°87°, with an engaged millennial audience.
Coverage Samples
CNN
What You Need To Know About Planning Travel Right Now
Now's the time when many people are typically mapping out the year's getaways around school calendars and family events and nice weather and big festivals and exhibits and concerts. Once again, Covid-19 did not get the memo. Heading into the third year of the global pandemic as Omicron spreads around the world, there are STILL a bunch of variables to consider.
The Wall Street Journal
Do I Need Travel Insurance?
Even the most freewheeling traveler frets about planning a trip in the Covid era. We ask travel experts for their advice on picking the best plan.
AFAR
What to Do if Your Travel Plans Are Disrupted by Omicron
The variant has spurred another round of new travel rules and public health concerns. But all is not lost with these tips and advice for how to navigate travel amid the new (variant) normal.
New York Times
As the Omicron Wave Subsides, Travel Insurance Claims Crawl
Getting a decision on a claim has become the latest problem consumers are experiencing with travel insurance. Here's how to avoid delays.
The Washington Post
What to expect from flying in 2022?
Assessing the future of cheap flights, labor shortages and cancellations in the pandemic’s third year.
Brides
How to Plan a Wedding On The Water
Unions at sea can come in all styles, sizes, and budgets, and there are specific elements to consider for this type of event based on the nature of the venue. Ahead, our experts dive in and share everything you need to know about planning a wedding on the water.
CNBC
Caribbean-like lagoons give homebuyers the benefits of the beach without the risk
Crystal Lagoons has five lagoon communities open in two states, Florida and Texas. Seven more are expected to open this year, with California and Pennsylvania added to the mix.
Forbes
14 Reasons To Visit This Under-The-Radar Florida Gem
The Bradenton-Anna Maria Island-Longboat Key area is located on Florida’s west coast between St. Petersburg and Sarasota. It is bordered on the north by Tampa Bay and to the west by the Gulf of Mexico. Many people feel that this region has successfully preserved the characteristics of “Old Florida.”
Writing Samples
Hard Rock Hotels + Camp Woodward
Case Studies
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Overview
The newest aspirational adults-only, all-inclusive hotel in Mexico, UNICO 20°87° Hotel Riviera Maya, recently celebrated it’s one year anniversary, strategically aligning with lifestyle and fashion social media influencers to tell the brand’s captivating and culturally-inspired story — targeting a millennial audience with an average HHI of $200K+.
Strategy
UNICO 20°87° Hotel Riviera Maya, partnered on an international co-branded opportunity with Daniel Wellington — a luxury Swedish watch brand known for achieving success through their digital strategy and salient presence on social media, boasting more than 3.2 million organic followers on Instagram and currently represented by Kylie Jenner. The initiative secured brand engagement with six (6) VIP travel + lifestyle social media influencers who created user-generated content to instantly share with their thousands of dedicated followers, reaching upscale, travel savvy millennials.
Results
Garnered 800K+ social media impressions for campaign hashtag, #DWxUNICO, by the end of all experiences.
Secured 30+ Instagram posts surrounding UNICO 20°87°’s partnership with Daniel Wellington using dedicated hashtags #DWxUNICO and #MyUNICOExperience.
Confirmed tag opportunities for the property’s social handles in addition to using the property geo-tag for ease of audience direct link, yielding a total of 132K+ likes.
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Challenge
Establish Squaremouth as a top travel insurance provider and thought leader in the cruise travel space.
Action
Monitored media mentions and overall sentiment regarding post-COVID cruise travel to identify relevant trends and newsjacking opportunities.
Developed media relations plan to strategically target key cruise media by capitalizing on Seatrade Cruise Global 2022, a leading annual event for the global cruise industry.
Leveraged Squaremouth’s unique intelligence capabilities to generate a data-based press release on 2022 cruise trends, conducting timely outreach to media and conference attendees in alignment with Seatrade Cruise Global.
Results
Earned media coverage reached an audience of over 200,000,000, with mentions across top national publications including MSN, Condé Nast Traveler and TravelPulse.
Increased Squaremouth’s brand awareness across new and existing audiences by appealing directly to the niche cruise market and newsjacking a prominent industry event.
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Strategy
With a goal of category saturation, Salamander Hotels & Resort’s “Meet me at Salamander” campaign was focused on maximizing the collection’s meeting and conference facilities to increase its group meeting base, ultimately generating awareness for unique offerings and amenities to trade industry professionals.
This development focus was centered on niche media outreach to showcase innovative team building opportunities on the grounds of six (6) one-stop-shop destination properties. With extensive media relations and dedicated pitching efforts, this initiative drove story placement and recognition in revered outlets, culminating a 15% spike in group business within target markets across the country.
Results
5.6+ million in total impressions within industry trades
$306,000 in earned ad value
Two cover features for Sheila Johnson, CEO of Salamander Hotels & Resorts
Garnered 96 total placements
Secured 26 full pages of meetings features within outlets such as Smart Meetings, Meetings Today, Connect Magazine, Conference & Incentive Travel and more
Executed 14 meetings & conference specific individual media experiences across the collection
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In 2019, Metro Development Group – one of the Southeast region’s leading developers – officially introduced a game-changer in the real estate industry when it opened the nation’s first Crystal Lagoons amenity in its community of Epperson. In less than 18 months of spearheading Metro’s public relations efforts, Metro saw its earned media skyrocket, following dozens of national articles as well as hits in multiple top DMAs.
Earned hundreds of mentions with an overall publicity value media surpassing $1 million, reaching an audience of more than 380 million, culminating in a two-day CNBC shoot with Real Estate Correspondent Diana Olick and a national segment focused on emerging real estate trends.